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Crown’s electric forklifts are utilized regularly to securely move warehouse merchandise and resources. The company’s comprehensive product line consists of power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental responsibility and sustainability remains at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its customers for many decades with their thought leadership and by exerting an extra effort in business administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American town known as New Bremen, Ohio, USA. The company has matured from a one-room operation into a globally distinguished organization, currently considered to be the 7th biggest lift truck maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown company in 1945. Carl's son, James F. Dicke joined the family company later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head today, becoming the fourth generation of the Dicke family to continue this position.
Crown initially started with a small clientèle producing temperature controls that they manufactured for coal burning furnaces. The production of these control units took place in a former hardware store located in New Bremen, Ohio, where Crown’s head office presently remain.
In 1949, responding to the public’s growing fascination with television, Crown moved into the production of antenna rotators. This product was used to improve television reception and picture quality. The company’s successful move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and restoration of electronic and mechanical components for government and private market. After several successful bids within a brief period of time, the company had developed a reputable business in this field.
With such versatility and achievement, Crown was able to expand its production to include materials handling equipment. Crown began the manufacture of forklifts and lift trucks in 1957. The organization believed the industry required a smaller line of top-quality quality lift trucks. Crown immediately created an exceptional range of modern equipment and swiftly evolved into the most rapidly evolving materials handling organization with its variety of products.
By 1966, Crown had ventured into the overseas material handling markets by opening up shop in Sydney, Australia. Sydney is now a regional headquarters for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering industry leader today, supported by exceptional service, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European marketplace by acquiring an Irish manufacturing facility from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation stationed nearby Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through autonomous dealers.
Crown History - 1975 to Current Day
Crown these days has a huge network of Crown-owned and independently-owned sellers in many key international marketplaces offering a huge fleet of electric lift trucks. They are accountable for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer nationwide advertising and promotional sales support to all dealer and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned dealers successfully operate in almost 100 overseas city environments.
The 6 USA manufacturing locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, building lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
